Ad strategy
A clear plan for your Facebook and Instagram ads, targeting the right people.
CD MARKETING LAB · META ADS
More of the right enquiries for your business.
I help service businesses attract enquiries and bookings through strategic Facebook and Instagram advertising.
A straightforward approach, with you involved at every step.
WHAT I DO
Paid ads, handled with care.
Clear thinking, practical creative and hands-on campaign management.
Creative development
Turning your photos and videos into considered, useful ad creative.
Campaign management
Building, launching and managing campaigns around your business goals.
Ongoing optimisation
Reviewing what works, adapting to platform changes and testing new approaches to keep improving your campaigns.
HOW IT WORKS
Simple from the first conversation.
No complicated hand-offs. You work directly with me from planning through to optimisation.
Introductory call
We’ll talk through your business, your goals and whether paid ads are a good fit.
Set up and launch
Once we agree on a direction, I’ll prepare the campaign and get it live.
Test and improve
I’ll monitor the campaign, learn from the response and make considered adjustments and changes.
Good work starts with a good conversation.
When enquiries are inconsistent and you’re unsure which ads are bringing in business, it’s hard to know what to do next. Spend more? Try different content? Without a clear plan, marketing can feel like guesswork.
I’m Connor, founder of CD Marketing Lab. I help service businesses take a more focused approach to Facebook and Instagram ads, with a clear strategy. You’ll work directly with me, with regular updates on what’s working, what’s changing and why.
Let’s talk about your business
START WITH A CONVERSATION
Let’s see if we’re a good fit.
Book an introductory call to talk through your business and what you’re looking to achieve.
Book a Call